EMOTIONS & IDENTITY

For many football fans, support for a club is central to their identity.

Countless hours are spent reading books and articles, watching highlights and engaging in never-ending debates.

The results of their team have the power to ruin a weekend or offer hope for the year ahead.

Football makes people feel the highest highs and lowest lows, with misery, joy, anger and pride all just one kick away.

This emotional journey is one reason why memories of football fandom remain so strong throughout people’s lives.

Background Image: Huge queues outside St. James' Park as Newcastle fans try to buy tickets for their 1955 FA Cup Quarter Final replay against Huddersfield Town.

Black and white photo of a long line of people dressed in 1950s long coats and flat caps.
Background image of a black and white football scarf, representing Newcastle United.
Background image of a redand white football scarf, representing Sunderland..
Photo of a Sunderland fan (Anne) wearing a red and white scarf and holding the FA Cup
Photo of a Sunderland fan (Anne) wearing a red and white scarf and holding the FA Cup
Background image of a black and white football scarf, representing Newcastle United.
Photo of Kathryn at Wembley Stadium. Kathryn wears a Newcastle shirt and hat, and holds up a black and white striped scarf reading 'Carabao Cup Final 2025'.
Photo of Kathryn at Wembley Stadium. Kathryn wears a Newcastle shirt and hat, and holds up a black and white striped scarf reading 'Carabao Cup Final 2025'.

It’s a bit like a marriage.

You don’t walk away just because it’s a bit rough at times.

You stick it out.

Pearl. Fan since the 1970s.

You know the song, Sunderland Until I Die?

Yes, well, that could be me.

That will be me, because I will be.

Anne. Fan since the 1960s.

It can blight a weekend, if I am honest. There’s an emotional investment, there’s a financial investment, there’s a time investment…  

and then you get that one game where you sit there and go, right, okay, I know why we still go.

Kathryn. Fan since the 1980s.

Click the scarves below for more stories of loyal Newcastle and Sunderland fans.

Tap the scarves below for more stories of loyal Newcastle and Sunderland fans.

Background image of a black and white football scarf, representing Newcastle United.
Photo of Sue in her Newcastle shirt stood outside St James' Park.
Photo of Sue in her Newcastle shirt stood outside St James' Park.
Background image of a red and white football scarf, representing Sunderland..
2 photos of a football fan (Margaret). One photo shows Margaret dressed in home made Sunderland kit and scarf at the 1973 FA Cup final. The other shows Margaret sat in the Stadium of Light in 2025.
2 photos of a football fan (Margaret). One photo shows Margaret dressed in home made Sunderland kit and scarf at the 1973 FA Cup final. The other shows Margaret sat in the Stadium of Light in 2025.

It’s just part of your life; it’s part of being here in the city. 

It’s an addiction, I guess.

Sue. Fan since the 1980s.

Your football team gets into your heart, and that’s where it stays.

My heart is with Sunderland Football Club.

Margaret. Fan since the 1950s.

Background image of a black and white football scarf, representing Newcastle United.
Photo of Sue in her Newcastle shirt stood outside St James' Park.
Photo of Sue in her Newcastle shirt stood outside St James' Park.
Background image of a red and white football scarf, representing Sunderland..
2 photos of a football fan (Margaret). One photo shows Margaret dressed in home made Sunderland kit and scarf at the 1973 FA Cup final. The other shows Margaret sat in the Stadium of Light in 2025.
2 photos of a football fan (Margaret). One photo shows Margaret dressed in home made Sunderland kit and scarf at the 1973 FA Cup final. The other shows Margaret sat in the Stadium of Light in 2025.
2 photos of a football fan (Margaret). One photo shows Margaret dressed in home made Sunderland kit and scarf at the 1973 FA Cup final. The other shows Margaret sat in the Stadium of Light in 2025.

It’s just part of your life; it’s part of being here in the city. 

It’s an addiction, I guess.

Sue. Fan since the 1980s.

Your football team gets into your heart, and that’s where it stays.

My heart is with Sunderland Football Club.

Margaret. Fan since the 1950s.

Our Creative Age group have been reflecting on the stories of women fans interviewed for this project, as well as their own memories of football in the North East.

Fan scrapbook from the 1950s, used to spark memories in the Creative Age group. Courtesy of North East Museums.

The group designed the banner below with the slogan THROUGH THE MUD WE SHINE reflecting their own health challenges and the power of sport and creativity to lift our spirits.

Click the audio icon at the bottom right of the banner to hear the unique matchday soundscape they recorded with musician Caroline Roach.

A group of three people sat playing drums.

Members of Creative Age creating the football-inspired soundscape.

Members of Creative Age creating the football-inspired soundscape.

Listen out for the group’s version of Blaydon Races, a classic folk song that has been sung by both Newcastle and Sunderland fans at different points in history.

(Soundscape duration: 4 minutes 11 seconds)

“I really enjoyed the drumming and shouting GOOOALLLLL! It’s a good way to get your frustrations out!"

Paul, Creative Age member.

An old, tattered book with the cover reading 'Newcastle United'.

Fan scrapbook from the 1950s, used to spark memories in the Creative Age group. Courtesy of North East Museums.

Fan scrapbook from the 1950s, used to spark memories in the Creative Age group. Courtesy of North East Museums.

Creative Age is a free, weekly art group for people living with dementia or other long-term health challenges.

We focus on having fun, trying new things and exploring all forms of creativity.

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